{"id":177198,"date":"2025-12-15T08:11:18","date_gmt":"2025-12-15T07:11:18","guid":{"rendered":"https:\/\/www.cbs-consulting.com\/?post_type=reference&#038;p=177198"},"modified":"2026-07-29T08:10:33","modified_gmt":"2026-07-29T06:10:33","slug":"greenfield-implementation-on-rise-with-sap-project-nxtgen","status":"publish","type":"reference","link":"https:\/\/www.cbs-consulting.com\/apac\/reference\/greenfield-implementation-on-rise-with-sap-project-nxtgen\/","title":{"rendered":"Mamee&#8217;s Greenfield RISE with SAP Journey: NXTGEN"},"content":{"rendered":"<h2 id=\"from-legacy-to-nxtgen-a-bold-step-forward\">From Legacy to NXTGEN: A Bold Step Forward<\/h2>\n<p>For more than 50 years, Mamee-Double Decker has been a household name across global markets. But sustaining growth at scale requires more than strong brands \u2014 it demands a digital core that moves as fast as the business. Through Project NXTGEN, Mamee set out to reimagine how its core operations could deliver speed, transparency, and agility in a cloud-first world.<\/p>\n<h2 id=\"the-challenge-when-legacy-systems-hold-growth-back\">The Challenge: When Legacy Systems Hold Growth Back<\/h2>\n<p>After 14 years on SAP ECC, Mamee faced growing limitations \u2014 manual workarounds, siloed data, and reduced visibility across finance, supply chain, and operations. Being multiple releases behind meant slower decision-making and limited flexibility to support expansion. To break free, leadership embraced a clear mindset shift: \u201cProgression over Perfection.\u201d<\/p>\n<h2 id=\"the-solution-a-greenfield-sap-core-built-for-agility\">The Solution: A Greenfield SAP Core Built for Agility<\/h2>\n<p>Partnering with cbs Corporate Business Solutions, Mamee adopted a greenfield SAP S\/4HANA implementation on RISE with SAP. By redesigning processes using SAP best practices, harmonising over 2 million master data records, and integrating partners through SAP BTP, Mamee achieved real-time visibility, standardised operations, and a Fiori-first user experience \u2014 creating a scalable digital foundation for the next decade of growth.<\/p>\n<p><strong>Watch How Mamee Doubled Transparency &amp; Agility with RISE with SAP:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iSG93IE1hbWVlIERvdWJsZWQgVHJhbnNwYXJlbmN5ICZhbXA7IEFnaWxpdHkgd2l0aCBSSVNFIHdpdGggU0FQIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUtbm9jb29raWUuY29tL2VtYmVkL2hrWmNGUWNSM2JRIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1NTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW49ImFsbG93ZnVsbHNjcmVlbiI+DQo8L2lmcmFtZT4=\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.cbs-consulting.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_hkZcFQcR3bQ_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div><\/div><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.cbs-consulting.com\/apac\/update\/mamee-wins-sapnow-sea-2025-award-for-digital-excellence-powered-by-cbs-corporate-business-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read SAPNOW SEA 2025 Digital Excellence Award Story<br \/>\n<\/a><\/p>\n","protected":false},"featured_media":164395,"parent":0,"template":"","meta":{"_acf_changed":false,"_members_access_role":[],"_members_access_error":""},"dhsv_reference_category":[351,462],"class_list":["post-177198","reference","type-reference","status-publish","has-post-thumbnail","hentry","dhsv_reference_category-asia-pacific","dhsv_reference_category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mamee&#039;s Greenfield RISE with SAP Journey: NXTGEN<\/title>\n<meta name=\"description\" content=\"After 14 years on legacy SAP, Mamee rebuilt its digital core on RISE with SAP. 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