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Enterprise Data Management (Detailed Guide) | All you need to know about Enterprise Data Management

Today’s businesses struggle to accept, integrate, and manage the corporate data that flows through their platforms. Data may be the money that drives business, but without a comprehensive corporate data management strategy, companies are unable to come to terms with its full potential. This is where EDM comes into play.


EDM, or enterprise data management, refers to an organization’s ability to integrate, administer, protect, and distribute data from numerous data streams. EDM focuses on creation of accurate, consistent and transparent content. EDM emphasizes data precision, granularity, and meaning and is concerned with how the content is integrated into business applications as well as how it is passed along from one business process to another. Effective enterprise data management is a difficult task that can only be completed via a thorough understanding of your data and the implementation of an intelligent enterprise data management strategy. 



The sum of digital information moving through a business is referred to as enterprise data. This covers both structured data (such as spreadsheet records and relational database records) and unstructured data (such as photos and video material). Data generated by enterprises daily are usually catergorized as Transcactional, Analytical and Master.  

  • Transactional: This data supports the ongoing operations of the business, for example, time, place, price, discount, payment methods. Transactional data is typically stored and updated within enterprise systems to describe data and to automate key processes of sales, customer service, order management, purchasing, and many more.  
  • Analytical: These are the numerical values, metrics, and measurements that provide business intelligence and support the decision-making process. Analytical data is stored in Online Analytical Processing (OLAP) repositories, such as data warehouses and data lakes 
  • Master: This data describes the core objects in business operations, transactions, and analytics such as customers, suppliers, employees, inventories, and products. Master data is usually stored in different systems and shared by multiple users or groups across the organisation. The enormous growth of data amidst the technological boom requires enterprises to put in 200% of effort to centralise, organise, control, and make them accessible to anyone who needs data. This happens to be the ultimate goal of enterprise data management. 



Several components are involved in enterprise data management, including:  

Data Governance – The rules and practices that maintain the integrity, quality, and security of data are referred to as data governance. It is related to data stewardship in that it covers the standards for policy enforcement, internal and external accountability, protects users privacy, encourages ethical responsibility and governance power. In a nutshell, data governance creates an organization’s data regulations, as well as how, when, and by whom they are enforced. 

Data Integration – Enterprise data integration entails integrating and combining a company’s disparate data into a single, easily accessible location. This is a critical component in making all of the company’s diverse data formats accessible and usable. Data integration may be classified into numerous categories, including virtualization, propagation, federation, and consolidation. Cloud integrations are an example of another approach. 

Master Data Management – MDM employs data integration techniques, and these terms might be confusing. MDM refers to tools or software used as part of an enterprise data management strategy to assist in the creation of master copies of data and the provision of a consistent picture of dispersed data. MDM is a process of ensuring that any decision-making within a company is based on the most current, “true” version of the data. It facilitates the uniformity, accuracy, and stewardship of an enterprise’s data. 

Naturally, this is only possible when all the digital information is correctly integrated, duplicates are removed, and records are up to date. 

Data QualityQuality is of utmost importance when it comes to data. Incomplete or inaccurate digital information will damage the reliability of analytics and thus negatively affect your business. Moreover, it can slow down the implementation of enterprise data management software and cause project delays which only incur additional costs. 

Hence, you ought to make sure any underlying quality problems are addressed when outlining your data management strategy. Concretely, your team might have to perform data cleansing, enrichment, integrity checks, and quality assurance activities. 

Data Security – Data security is an essential component of any data-related strategy. Data security is frequently used to refer to the mechanisms in place to guarantee that data is safeguarded at all stages of its lifecycle, including data at rest and data in transit. This security includes not just anti-theft and anti-leaking measures but also attempts to preserve data integrity and avoid corruption or destruction. 

However, if you want to take it a step further, turning to innovative technologies like blockchain can also be an option. Specifically, as it allows firms to capitalize on its decentralization and cryptography aspects. 



A company may profit much from effective EDM. Following are some of the most essential benefits of Enterprise Data Management: 

  • By centralizing data, an organization obtains critical governance and offers users a single, approved repository holding excellent data, therefore promoting uniformity and compliance. 
  • You may discover hidden or segregated data assets and assess their worth and risk level with proper data management throughout the whole enterprise. 
  • Management and operational choices may be more informed and accurate when excellent data is available, especially when it comes to compliance responsibilities. 
  • Managers and workflow designers may optimize processes by identifying areas that need modification and revision by employing data and analytics. 



These pointers will help you in ensuring that your company data management is successful and beneficial: 

Know your data: Your data management must best represent the usage that your company requires. Data that is stale or outdated poses security and regulatory risk. Make the time to do an audit. One suggestion is to hold a series of value stream mapping activities to visualize the flow of data, applications, tools, people, and consumers impacted. 

Protect your data: No one likes to learn that their account has been stolen. Customers will leave, your employees will be concerned about the security of their data, and your brand will suffer. Talk to your managed service or data management supplier about utilizing its services. Implement the security procedures discussed in this article to ensure confidentiality, integrity, and availability. 

Manage your master data: Best practices for Master Data Management are similar to those for EDM. MDM contains the critical schemas, metadata, and use templates that any developer or supplier should utilize to acquire, store, use, archive, and destroy data. Ensure that MDM is adaptable, intelligible, and frequently agreed upon by all product and service teams. 

Govern, monitor, and alert: Data quality management best practices include developing a framework that establishes the responsibilities and standards that the business should adhere to in order to safeguard and generate good data. When agreed-upon internal processes are breached, data stewards and data owners must monitor and notify. Data administrators should serve as educators or issue resolution specialists.