Photo Description (SAP Partner Success Summit 2025):
From left to right – Holger Bock (Managing Director, cbs APAC), Nah Yee Peng (Managing Director, cbs Singapore), Judd Sanchez (Vice President & Managing Director, Southeast Asia & East Asia, Laidon Group, LLC), and Muzaffar Shah (Senior Regional Partner Manager, cbs APAC) – photo taken during the SAP Partner Success Summit 2025.
Singapore, May 21, 2025 – SimpleMDG, the no-code master data governance solution built on SAP Business Technology Platform (BTP), today announced a strategic partnership with cbs Corporate Business Solutions, a trusted SAP consultancy known for its deep expertise in enterprise data management and SAP transformation to empower SAP customers across APAC with AI-driven master data management that launches in weeks, not months.
This collaboration will focus on key markets – including Singapore, Malaysia, Japan, India, and Australia, with a strategic emphasis on the Utilities sector. While Utilities is a priority, the partnership supports master data governance across various industries. Together, SimpleMDG and cbs will help organisations strengthen their data foundations, accelerate SAP S/4HANA transformation, and streamline ERP operations for SAP and non-SAP IT landscapes – while enabling AI-powered insights and automated workflows throughout the transformation journey.
Founder & CEO, Laidon Group, LLC
Managing Director, cbs APAC
Key benefits of this partnership include:
- Master Data Governance for SAP ECC and SAP S/4HANA Landscapes – Supporting legacy and SAP S/4HANA customers through migration-ready, scalable governance tools and pre-configured templates.
- Faster Time-to-Value with Automated Workflows and No Code Design – Empowering business users to eliminate the complex and long implementation cycles and go live in weeks, not months.
- Regional Industry Expertise Focusing on Utilities – Addressing Asia Pacific’s Utilities sector data quality and compliance needs, while extending best practice frameworks across Energy, Manufacturing and Retail.
- Accelerated Digital Transformation – Delivering streamlined deployment on SAP BTP to realise faster ROI, enhanced agility and measurable business outcomes.
- Execution Excellence Across APAC – Combining global transformation best practices with local delivery teams for scalable impact.
Regional Leadership Team
SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance, to safeguard our customers’ data.
cbs Corporate Business Solutions is the architect behind the vision of integrating digital business processes into a unified global solution platform for large industrial companies. As seasoned process consultants and SAP experts, cbs provides comprehensive support to multinational corporations and hidden champions. Through our unmatched end-to-end business transformation portfolio, SELECTIVE S/4HANA transition, and cbs Enterprise Transformer® for SAP S/4HANA®, we pave the way for the ONE Digital Enterprise of tomorrow. With over 1,600 professionals in international offices supported by nearshore and offshore centres, and a robust partner network, cbs executes large-scale projects and tailored solutions worldwide.
